Quaker
R/GA LA, 2017-2019
I spent several years helping to transform Quaker through a total rebrand, pivoting into a functional nutrition space, and evolving into a modern health and wellness authority. My work has included developing two campaign style guides, social assets, print and out-of-home executions, a lifestyle photoshoot, and stop-motion TV spots.
Project in collaboration with Lars Hansson (ECD), Peter Baston (CD), Nathan Fyock (VD) and others.
Red Rock Deli
R/GA LA, 2019-2020
Brand Identity + Product Photoshoot (Casting, Prop Styling, Wardrobe, Set Design, Art Direction, & Retouching)
While Red Rock Deli is an Australian classic, gaining traction in a North American market required a fresh look and targeted brand strategy. This lifestyle-focused positioning leaned into fanaticism and craft to develop a strong brand personality to draw in new consumers.
Project in collaboration with Peter Baston (CD), Mike Wilgus (DD), The Young Jerks (Illustration) and others.
Toyota
Saatchi & Saatchi LA, 2020-Current
Lead Visual Designer for the new Toyota Brand Hub: brand.toyota.com (in development)
Brand Identity for all North America creative + Art Direction across various video, photo, and animation projects
Project in collaboration with Ryan Jacobs (ECD) and others.
Life Cereal
R/GA LA, 2019
Brand Identity
While the packaging carried on-shelf recognition, the Life Cereal brand lacked a broader identity system to be leveraged across marketing. This system drew inspiration from the vibrant, multicolored logo, and used the cereal’s classic square shape to create a clean and playful look and feel.
Project in collaboration with Lars Hansson (ECD), Peter Baston (CD), Nathan Fyock (VD) and others.
Cap’n Crunch
R/GA LA, 2019
Brand Identity + Digital Campaign
Championed by its mascot, Horatio Magellan Crunch, Cap’n Crunch cereal has a rich and fantastical lore that spans decades. From an animated cartoon series to a 90s computer game, this brand carried an iconic persona, but lacked a modern design system to keep up with current marketing standards. This identity was created as a contemporary celebration of the Cap’n universe, bringing the “fun-for-you” cereal category to life across all platforms.
Project in collaboration with Lars Hansson (ECD), Peter Baston (CD), Nathan Fyock (VD) and others.
Matterkind
R/GA LA, 2020
Complete Rebrand (Previously Cadreon) + Identity
Project in collaboration with Lars Hansson (ECD), Peter Baston (CD), Mac Moss (VD) and others.
Kinesso
R/GA LA, 2019
Brand Creation + Identity
Project in collaboration with Lars Hansson (ECD), Peter Baston (CD), Emma Lee (SVD), Mac Moss (VD) and others.